Be found by AI,not just Google.
Search has changed. Millions of people now get answers directly from ChatGPT, Google's AI Overviews, Gemini and Perplexity instead of clicking a list of links. Generative Engine Optimisation (GEO) makes sure your brand is the one those answer engines cite, reference and recommend.
Generative Engine
Optimisation.
Top Spot Digital is a UK-based digital agency with over 10 years of experience in search and content optimisation. As AI-powered search has reshaped how people discover brands, we built a dedicated GEO practice to help businesses stay visible in a world where the answer engine — not the search engine — is increasingly the first point of contact.
Our GEO service combines technical optimisation, content and entity strategy, and authority building — the three pillars that determine whether an AI model cites your brand or your competitor. GEO is not a replacement for SEO; it builds on strong SEO foundations to extend your visibility across both traditional search and generative engines.
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO), sometimes called AI SEO or Large Language Model Optimisation (LLMO), is the practice of optimising your brand, content and data so it appears in answers generated by large language models such as ChatGPT, Google Gemini, Anthropic's Claude and Perplexity — as well as Google's AI Overviews and AI Mode.
Traditional SEO focuses on ranking in a list of blue links. GEO focuses on being cited, referenced and recommended inside an AI-generated answer. That requires a different approach built around entity authority, structured data, semantic relevance and the trust signals AI models use to decide which sources to surface.
Instead of returning links, generative engines build answers by pulling from multiple trusted sources. GEO works to make your brand one of those trusted, cited sources — so you stay visible, relevant and competitive as search behaviour shifts.
How we improve your
LLM visibility.
LLM Visibility Audit
We assess how your brand currently appears, or fails to appear, across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. We map citation gaps, entity inconsistencies and the prompts where competitors are surfaced instead of you.
Content & Entity Strategy
We map your key topics, entities and authority signals, then build a content strategy designed to be cited and referenced by AI systems — including structured Q&A formats that LLMs pull from directly.
Structured Data & Technical GEO
We implement the technical foundations that help AI models parse and trust your content: schema markup and JSON-LD, semantic HTML, internal linking that reinforces topical context, crawlability for AI bots, and llms.txt where appropriate.
Off-Site Brand & Authority Building
AI models lean heavily on what the wider web says about you. We strengthen the off-site signals that drive citation: earned mentions and digital PR, presence on the third-party sources LLMs trust most, and consistency of your brand entity across the web.
Monitoring & Refinement
AI models update constantly. We continuously track your LLM visibility, benchmark your citation share against competitors, refine your strategy and report on measurable improvements over time.
Your off-site presence
is half the battle.
A large language model decides whether to cite you based as much on what the rest of the web says about your brand as on your own website. If trusted third-party sources mention you consistently and accurately, AI models treat you as authoritative. If they don't — or if your brand is described inconsistently across the web — you get overlooked, or worse, misrepresented.
Earned mentions & digital PR
Securing coverage and references from credible publications and industry sources — the signals AI models weigh most heavily when judging which brands to trust.
Trusted third-party sources
Improving how your brand appears on the platforms LLMs draw from disproportionately — including review sites, industry directories, knowledge bases and structured data sources such as Wikidata.
Entity consistency
Making sure your brand is described the same way everywhere it appears, so AI systems form one clear, confident picture of who you are and what you do.
Off-site strategy consulting
If you have an in-house marketing team or an existing PR partner, we don't duplicate their work. We advise on and shape your off-site GEO strategy, brief your team, and make sure every mention is pulling in the same direction.
AI search visibility
Appear in answers from ChatGPT, Gemini, Perplexity and Google AI Overviews — not just traditional results.
Authority & citation signals
Build the structured content and trust signals AI models use to cite sources, positioning your brand as a go-to reference.
Stronger off-site reputation
Improve how trusted third-party sources describe and reference your brand — the off-site signals that heavily influence whether AI models cite you at all.
Future-proof your strategy
As AI-driven discovery grows, GEO keeps your digital presence evolving alongside the technology rather than behind it.
Entity & semantic optimisation
Structure your content around the entities, topics and relationships AI models understand, improving relevance and recall.
Competitive differentiation
Most businesses have not yet invested in GEO. Early movers gain a lasting advantage in AI-generated answers.
Measurable LLM presence
Track how often and how accurately AI models reference your brand, with clear benchmarks against competitors.
Which businesses benefit
most from GEO?
Any business that relies on being discovered online stands to gain from GEO — but some sectors are feeling the shift to AI-driven discovery faster than others.
B2B & SaaS
Buyers increasingly use AI tools to research vendors and shortlist solutions. GEO ensures your brand is present and credible in those AI-generated shortlists.
E-commerce
Product discovery is moving to AI assistants. GEO optimises your product and category content to appear in AI-powered shopping recommendations.
Professional Services
Law firms, consultancies and agencies benefit enormously from being cited as authoritative sources in AI answers about their specialisms.
If your customers are using AI tools to research, compare or decide — and they are — then GEO is no longer optional. The only question is whether your brand is part of the answer or absent from it.
How GEO differs from
traditional SEO.
Traditional SEO | Generative Engine Optimisation |
|---|---|
Optimises for keyword rankings in the SERPs | Optimises for citation and mention in AI-generated answers |
Success measured by position 1 to 10 | Success measured by LLM mention frequency and accuracy |
Focuses on click-through rate and organic traffic | Focuses on brand authority and entity recognition |
Relies on backlinks and domain authority | Relies on structured data, semantic content and trust signals |
Content structured for humans scanning a list | Content structured for AI comprehension and summarisation |
GEO and SEO are not interchangeable, and GEO is not a one-off project. Together they form a single search strategy that protects and grows your visibility across both search engines and AI systems.
Generative Engine Optimisation:
your questions answered.
Can't find what you're looking for? Get in touch and we'll answer directly.
Find out where your brand standsin AI-generated answers.
Our LLM Visibility Audit gives you a clear picture of how AI models currently perceive your brand — and a practical roadmap to improve it.