Be found by AI,
not just Google.
Search has changed. Millions of people now get answers directly from ChatGPT, Google's AI Overviews, Gemini and Perplexity instead of clicking a list of links. Generative Engine Optimisation (GEO) makes sure your brand is the one those answer engines cite, reference and recommend.
Brands our consultants have worked with
The Benefits
Why invest in Generative Engine Optimisation?
AI search visibility
Appear in answers from ChatGPT, Gemini, Perplexity and Google AI Overviews — not just traditional results.
Authority & citation signals
Build the structured content and trust signals AI models use to cite sources, positioning your brand as a go-to reference.
Stronger off-site reputation
Improve how trusted third-party sources describe and reference your brand — the off-site signals that heavily influence whether AI models cite you at all.
Future-proof your strategy
As AI-driven discovery grows, GEO keeps your digital presence evolving alongside the technology rather than behind it.
Entity & semantic optimisation
Structure your content around the entities, topics and relationships AI models understand, improving relevance and recall.
Competitive differentiation
Most businesses have not yet invested in GEO. Early movers gain a lasting advantage in AI-generated answers.
"The technical foundations that win rankings are the same signals that get you cited in AI answers. SEO hasn't been replaced — it's been extended."
Our Services
How we improve your LLM visibility.
We work across the full GEO mix — technical optimisation, content and entity strategy, and authority building. Every engagement starts with an audit to establish your baseline.
Request an LLM Visibility Audit →LLM Visibility Audit
We assess how your brand currently appears — or fails to appear — across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. We map citation gaps, entity inconsistencies and the prompts where competitors are surfaced instead of you. Every GEO engagement starts here.
LLM Visibility Audit →AI Search Optimisation
We optimise your content, structure and entity signals so AI models understand, trust and cite your brand. This covers structured data implementation, semantic HTML, internal linking that reinforces topical context, and content reformatted for AI comprehension and summarisation.
AI Search Optimisation →Entity Building
AI models decide whether to cite you based as much on what the rest of the web says about your brand as on your own website. We build the off-site authority signals that drive citation: earned mentions and digital PR, presence on the third-party sources LLMs trust most, and consistency of your brand entity across the web.
Entity Building →The Process
How we improve your LLM visibility
LLM Visibility Audit
We assess how your brand currently appears across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews — mapping citation gaps, entity inconsistencies and competitor advantages.
Content & Entity Strategy
We map your key topics, entities and authority signals, then build a content strategy designed to be cited and referenced by AI systems — including structured Q&A formats that LLMs pull from directly.
Structured Data & Technical GEO
We implement schema markup, semantic HTML, internal linking that reinforces topical context, crawlability for AI bots, and llms.txt where appropriate.
Off-Site Authority Building
We strengthen the off-site signals that drive citation: earned mentions and digital PR, presence on the third-party sources LLMs trust most, and consistency of your brand entity across the web.
Monitoring & Refinement
AI models update constantly. We continuously track your LLM visibility, benchmark your citation share against competitors, refine your strategy and report on measurable improvements over time.
LLM Visibility Audit
We assess how your brand currently appears across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews — mapping citation gaps, entity inconsistencies and competitor advantages.
Content & Entity Strategy
We map your key topics, entities and authority signals, then build a content strategy designed to be cited and referenced by AI systems — including structured Q&A formats that LLMs pull from directly.
Structured Data & Technical GEO
We implement schema markup, semantic HTML, internal linking that reinforces topical context, crawlability for AI bots, and llms.txt where appropriate.
Off-Site Authority Building
We strengthen the off-site signals that drive citation: earned mentions and digital PR, presence on the third-party sources LLMs trust most, and consistency of your brand entity across the web.
Monitoring & Refinement
AI models update constantly. We continuously track your LLM visibility, benchmark your citation share against competitors, refine your strategy and report on measurable improvements over time.
Why Top Spot Digital
What makes us a different kind of GEO agency.
We build long-term partnerships with businesses that want to own their visibility in AI-generated answers — not just traditional search.
Specialists in AI search
GEO is a core discipline for us, not a bolt-on. We help brands get cited in ChatGPT, Gemini, Perplexity and Google AI Overviews — the technical foundations that win rankings are the same signals that get you cited in AI answers.
Measurable LLM presence
We track how often and how accurately AI models reference your brand, with clear benchmarks against competitors — so you can see the impact of GEO work month on month.
GEO extends your SEO
Most of what makes you visible to an LLM also makes you visible to Google. We treat GEO as an extension of your search strategy, not a replacement for it.
Senior team, always
Your account is managed by experienced search professionals. The person you meet is the person doing the work — on every call and in every deliverable.
Rolling contracts
We earn your business every month. Our contracts are rolling because we believe results should do the talking — not legal clauses.
Transparent reporting
You get a clear view of your LLM citation share, entity coverage, and content performance every month — explained in plain English.
FAQ
GEO questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
What it costs.
GEO programmes start at £995 per month. Most clients begin with an LLM visibility audit to establish a baseline first.
Ready to be found by AI?
Find out where your brand standsin AI-generated answers.
Our LLM Visibility Audit gives you a clear picture of how AI models currently perceive your brand — and a practical roadmap to improve it.