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What Google really rewards in E-E-A-T
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Summary: E-E-A-T is not a badge. It is a set of visible signals that show real experience, expertise, authority and trust. This playbook breaks down what those signals look like on live pages, how to add them without fluff, and before and after examples you can copy. What E-E-A-T means…
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Migration SEO checklist for rebrands and domain moves
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Summary: Domain moves and rebrands are high risk. Rankings and revenue can dip if you miss a step. Use this checklist to plan pre-launch tasks, control launch day, and stabilise after go live. It includes redirect mapping, content parity, tracking, and a clear 30 60 90 timeline. Pre-launch plan Rebrands…
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Local SEO for multi-site brands
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Summary: Winning local SEO in the UK is an operations job. You need clean data, consistent photos, real reviews, fast store pages, and a simple playbook your field teams can follow. This guide shows how to set up listings, govern assets, grow reviews at scale, and build store pages that…
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Broad match without waste
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Summary: Broad match in 2026 can be a growth engine if you guide it with sharp negatives, strong audience signals, and clean measurement. The playbook below shows how to build, run, and tune a broad match strategy that keeps costs in line and protects profit. What broad match is good…
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Consent Mode v2 for marketers
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Consent Mode v2 decides how much your PPC and SEO measurement still works when users say no to ads cookies. Get the CMP setup right, test every consent path, then update reporting so finance understands why numbers shift. This guide shows exactly what breaks, how to configure your CMP, a…
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How much does SEO cost in the UK in 2026
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Summary: SEO pricing in the UK varies by goals, speed, and who does the work. Expect monthly retainers from £1,500 to £10,000+, project fees from £2,000 to £50,000+, and day rates from £600 to £2,400. In-house teams look cheaper on paper but carry salaries, tools, and overhead. This guide breaks…
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How to structure Performance Max in 2026
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Performance Max works best when you run fewer campaigns with stronger controls. Structure for intent and margin, keep brand traffic ring fenced, build asset groups that reflect buyer jobs, then guide automation with value rules and clean feeds. This is the 2026 setup our PPC teams use. What a good…
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The complete INP optimisation checklist
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INP measures how quickly the page responds when people tap, click, or type. Good INP is 200 ms or faster at the 75th percentile. Use this action list to audit, fix JavaScript long tasks, ship interaction ready patterns, then QA in production. Audit What INP is and the targets Where…
