AddressLaunching a new estate agent into Chester, and into Wrexham, with enquiries at £20 a time.
Address is a bold, independent estate and lettings agency in Chester, offering sales, lettings and full property management. We partnered with them to launch the brand through Google Ads, build local awareness fast in a market full of established names, and turn that visibility into a steady, cost-efficient flow of enquiries, then to do it all again as they expanded into Wrexham.
Get on the map.
Fast, and cost-efficiently.
Launching a brand-new estate agent is hard. The local market is crowded with long-established agents who already own the brand searches and the high-street presence. Address needed to get on the map quickly, get in front of sellers, landlords and tenants across the Chester region, and generate genuine enquiries without wasting budget on a brand nobody had heard of yet.
The goal was efficient, measurable lead generation from day one, and a paid foundation strong enough to support expansion into new areas.
Google Ads, end to end,
built around the moments that generate business.
We built and manage Address's Google Ads programme end to end, structured around the moments that actually generate business: valuation requests from sellers, landlord and lettings enquiries, and property management.
Campaign structure
We built Address's Google Ads programme end to end, structured around the moments that actually generate business: valuation requests from sellers, landlord and lettings enquiries, and property management. Local geo-targeting, tightly themed ad groups and conversion-focused ad copy mapped to each service.
Optimisation toward cost per enquiry
As the brand gained traction we optimised relentlessly toward cost per enquiry, driving the average cost per click down to 65p and holding the cost per enquiry at around £20 — strong, measurable lead generation from day one.
Expansion into Wrexham
With the model proven in Chester, we extended the same campaign framework to support the brand's expansion into Wrexham, opening up a whole new catchment and proving the acquisition model is repeatable.
Numbers that
tell the story.
87,000 reach across the Chester region, putting a brand-new agency firmly on the local map.
Average cost per enquiry — keeping lead generation genuinely cost-effective.
Conversion rate from paid traffic — strong for the property sector.
Average cost per click, driven down through ongoing optimisation.
Brand launch and expansion — Chester first, then Wrexham.
From a standing start
to an established local presence.
From a standing start, Address built real visibility across Chester (87,000 reached) and a dependable pipeline of seller, landlord and tenant enquiries at around £20 each, with paid traffic converting at 2.89%. The campaign didn't just launch the brand, it gave it a proven, repeatable acquisition model, one we've since rolled out to take Address into Wrexham and keep the growth going.