Clearance4LessLocal enquiries at £19.19 each, with cost per lead cut by 20%, from a Google Ads account built to win Devon.
Clearance4Less is a Devon-based clearance and removals firm, covering house and garden clearance, rubbish removal and scrap metal collection across Exeter, Plymouth, Torbay and the surrounding areas. We run their Google Ads as a dedicated local lead-generation engine, delivering genuine enquiries at a cost per lead that keeps the phone ringing and the diary full, and driving that cost lower over time.
Generate local enquiries,
and keep driving the cost down.
For a local service business, Google Ads lives or dies on cost per enquiry. Every lead has to come in cheaply enough to leave healthy margin on the job, and the ads have to reach the right people in the right towns at the moment they're searching.
The brief was straightforward: generate a steady stream of local enquiries across Clearance4Less's service areas, and keep driving the cost per lead down so the account scales more profitably the longer it runs.
Location and service intent,
the two things that matter most.
We built the account around the two things that matter most for local services: location and service intent — so every search is met with a tightly relevant ad, and every pound of budget works toward a genuine enquiry.
Structured campaigns around service and location
We built the account around the two things that matter most for local services: location and service intent. Campaigns are split by service (garden clearance, rubbish removal, scrap metal collection, full clearance) and by town (Exeter, Plymouth, Torbay and more), so every search is met with a tightly relevant ad.
Smart bidding and dynamic search ads
We run smart bidding (Target CPA and maximise-conversions) to drive down cost per lead, dynamic search ads to capture the long tail of local queries, and Performance Max to extend reach against competitor terms — all optimised continuously toward enquiries, not clicks.
Continuous optimisation toward lower lead costs
That ongoing optimisation steadily pushed both click costs and lead costs down. By structuring the account tightly around service and location and relentlessly improving efficiency, we've kept lead costs falling and visibility high across Devon year after year.
Numbers that
tell the story.
Average cost per local enquiry, in a high-value services market.
Reduction in average cost per enquiry through ongoing optimisation.
Average cost per click, keeping lead costs low — down 10% through optimisation.
Conversion rate from paid clicks to genuine local enquiries.
Consistent presence across local search in every service area, from Exeter to Plymouth to Torbay.
A dependable engine
for new business.
Clearance4Less now treats Google Ads as a dependable engine for new business, with local enquiries coming in at just £19.19 each, a figure we've cut by 20% through continuous optimisation while also lowering cost per click by 10%.
By structuring the account tightly around service and location and relentlessly improving efficiency, we've kept lead costs falling and visibility high across Devon year after year, turning paid search into a consistent, scalable source of profitable local jobs.
Want results like these
for your business?
We work with a small number of clients at a time. If you want a Google Ads account that delivers local enquiries at a cost that keeps your business growing, let's talk.