Crown French FurniturePurchase revenue up 73% and sales up 83% from Google Ads, on fewer but far better visitors.
Crown French Furniture is a UK boutique specialising in luxury French-style, shabby chic and contemporary furniture, from statement beds to bespoke pieces. We run their Google Ads, and refocused the account around one principle: high-value furniture is a considered purchase, so success isn't about traffic volume, it's about putting the right high-intent buyers in front of the right products. The results bore that out.
Grow revenue and sales,
by improving quality, not volume.
Luxury furniture is a high-consideration, high-value purchase. A flood of cheap clicks does nothing for a business like Crown French — what matters is reaching the smaller pool of genuine buyers actively looking to invest in quality pieces, and converting them efficiently.
The brief was to grow revenue and sales from Google Ads by improving the quality of paid traffic, not simply chasing more of it.
Intent and value,
not raw volume.
We restructured and optimised the Google Ads account around intent and value rather than raw volume — fewer overall visitors, but a far higher proportion of them ready to purchase.
Restructured the account around intent and value
We restructured and optimised the Google Ads account around intent and value rather than raw volume. That meant tightening targeting toward the searches that signal a ready-to-buy customer.
Sharpened ad copy and product focus
We sharpened ad copy and product focus around Crown French's highest-converting collections, ensuring the right products were in front of the right buyers at the right moment.
Cut wasted spend on broad, low-intent clicks
We cut wasted spend on broad, low-intent clicks. The deliberate trade-off: fewer overall visitors, but a far higher proportion of them ready to purchase.
Numbers that
tell the story.
Purchase revenue from Google Ads, measured against the preceding period.
Purchases (completed sales) in the same like-for-like period.
Overall visitors — revenue and sales grew sharply even as visitor numbers fell.
PPC — Search and Shopping campaigns restructured around intent.
High-consideration, high-value e-commerce — French-style, shabby chic and contemporary.
The right kind
of growth.
By shifting the account from chasing volume to capturing intent, we grew Crown French Furniture's purchase revenue by 73% and completed sales by 83% in a like-for-like period, and did it on fewer visitors, not more.
For a luxury furniture brand, that's the right kind of growth: a leaner, sharper Google Ads account that spends less reaching the wrong people and more converting the right ones.
Want results like these
for your business?
We work with a small number of clients at a time. If you want a Google Ads account that works harder and converts better, let's talk.