D2D FixingsA 42% share of organic search, and paid sales at £7.05 each, in a brutally competitive market.
D2D Fixings is a UK trade supplies retailer selling fixings, tools, roofing materials and hardware direct to trade and DIY customers. They operate in one of the most fiercely contested corners of e-commerce, up against national giants with enormous budgets. We run SEO, GEO and PPC as a single joined-up programme to help them punch well above their weight.
Carve out share.
Without outspending anyone.
Trade supplies is a savage market to compete in. The category is dominated by huge, deep-pocketed national retailers, margins are tight, and paid auctions are expensive and crowded. D2D needed to carve out genuine share without burning budget chasing the big players head-on.
The objective was clear: own the search terms that actually convert, keep paid media ruthlessly efficient, and build organic and AI visibility that compounds rather than relying on ever-increasing ad spend.
One integrated programme,
every channel working to the same goal.
Run together, the channels reinforce each other: paid data sharpens the SEO targeting, organic authority lowers the cost of paid, and the brand shows up across the full search landscape.
Paid media (PPC)
Built around efficiency, not just volume. In a market where competitors routinely overpay for clicks, we structure campaigns to win the high-intent, high-converting searches and drive sales at a cost per acquisition most of the field can't get near.
SEO
Focused on owning the commercial terms that matter rather than chasing vanity keyword counts. The result is a concentrated, high-converting organic footprint that takes real share off bigger competitors.
GEO (Generative Engine Optimisation)
Extending visibility into AI search, getting D2D's pages cited in the AI answers that trade and DIY buyers increasingly rely on before they ever reach a traditional results page.
Numbers that
tell the story.
Share of organic search traffic in their market — competing directly against national giants with enormous budgets.
Every £1 of ad spend returns £6.50 — exceptional in a market where margins and auctions are punishing.
Average cost per paid sale — exceptional efficiency for the category.
Focused on commercial terms that drive revenue, not vanity volume.
Pages cited across AI search platforms, building visibility where buyers research first.
Punching above their weight.
And winning.
In a market built to favour the biggest spenders, D2D Fixings now commands a 42% share of organic search, turns every £1 of ad spend into £6.50, and acquires paid customers at just £7.05 a sale.
By focusing SEO on the terms that convert, keeping paid media disciplined, and extending into AI search through GEO, they compete with national retailers many times their size — and win — without relying on outspending anyone.
Ready to compete
and win?
If you want results like these — integrated SEO, PPC and GEO working as one programme — let's talk about what that looks like for your business.