Redtooth PokerAn 11:1 return on ad spend, and sales at around £15, from a Google Ads account built from the ground up.
Redtooth Poker is the UK's leading pub poker brand, supplying poker tables, chip sets, playing cards and accessories to pubs, clubs and players across the country. We built their Google Ads from scratch to drive online equipment sales, taking the account from a standing start to a consistently profitable revenue channel.
Build a paid search channel from nothing,
and make it profitable fast.
Redtooth had a strong brand and a great product range, but needed a paid search channel built from nothing to turn that into online sales. The brief was to stand up a Google Ads account from the ground up, get it profitable quickly, and scale equipment sales efficiently in a niche market where every pound of spend needed to earn its keep.
The measure of success was simple: a healthy return on ad spend and a cost per sale that left room to grow.
Structured around product lines,
engineered for profit from day one.
We built the account from the ground up, combining Shopping, Performance Max and Search to put Redtooth's products in front of ready-to-buy shoppers — then optimised relentlessly toward return on ad spend and cost per sale.
Built the account around core product lines
We built the account from the ground up, structuring it around Redtooth's core product lines — poker tables and table tops, chip sets, playing cards and accessories — so each campaign spoke directly to what people were searching for.
Combined Shopping and Performance Max with high-intent Search
We combined Shopping and Performance Max to put products in front of ready-to-buy shoppers, with Search capturing high-intent product queries. Each channel played its role in a lean, coordinated account engineered for profit from day one.
Continuous optimisation toward return on ad spend and cost per sale
We optimised continuously toward return on ad spend and cost per sale, cutting waste and scaling the winners. The result was a lean, sales-focused account that kept acquisition efficient and scalable in a niche market where every pound of spend needed to earn its keep.
Numbers that
tell the story.
Every £1 in returned £11 — a consistently profitable revenue channel built from the ground up.
Keeping acquisition efficient and scalable in a niche equipment market.
A brand-new Google Ads account taken from launch to a consistently profitable sales channel.
Combined with Search to capture high-intent product queries across the full funnel.
Every pound of spend engineered to earn its keep in a specialist equipment market.
The full picture
- 11:1 return on ad spend — Every £1 in returned £11.
- ~£15 average cost per sale — Keeping acquisition efficient and scalable.
- Built from the ground up — A brand-new Google Ads account taken from launch to a consistently profitable sales channel.
A dependable, profitable engine
for equipment sales.
Starting from nothing, we turned Google Ads into a dependable, profitable engine for Redtooth's equipment sales, returning £11 for every £1 spent and acquiring sales at around £15 each. By building the account properly from the foundations and optimising relentlessly toward profit, we gave Redtooth a paid channel they could scale with confidence, selling more tables, chips and cards to players across the UK.
Want results like these?
Whether you need Google Ads built from scratch or an existing account transformed, we'll build a paid search programme engineered for profit from day one.