RehumanOver 1 million people reached for under £3,000, and app downloads at £6, in one of advertising's most expensive verticals.
Rehuman is a London-based insurtech building “the insurance wallet”, a consumer app that stores all your policies in one place and uses AI to decode your cover and spot the gaps. We ran their Meta ads to drive app downloads, and did it with a level of efficiency that's almost unheard of in the finance and insurance space.
Drive app downloads
at the lowest possible cost.
Finance and insurance is one of the most expensive corners of paid advertising. Competition is fierce, CPMs are high, and the cost to acquire a single app install can run into the tens of pounds.
Rehuman is a funded startup that needs every pound of budget to work hard, so the brief was clear: drive app downloads at the lowest possible cost, build mass awareness for a brand-new app, and prove the channel could scale, all on a lean budget.
Engineered for
efficiency from the ground up.
We built and ran Rehuman's app-install campaigns across Meta (Facebook and Instagram), with the whole programme engineered for efficiency.
Scroll-stopping, creative-led ads
We built ads engineered to earn cheap attention — creative-first work designed to stop the scroll and drive installs without wasting budget on passive impressions.
Tight audience targeting
We reached the right people without waste, using precise audience targeting across Meta (Facebook and Instagram) to put the app in front of those most likely to download.
Continuous optimisation toward cost per download
Every decision was made with one metric in mind: cost per download. We optimised relentlessly toward it, driving both enormous reach and a remarkably low cost per install in a vertical where neither comes easily.
Numbers that
tell the story.
In the notoriously expensive finance and insurance space — a fraction of what app installs typically cost in this vertical.
Over 1,000,000 unique people reached across Meta.
Under £3,000 total ad spend to deliver it all.
3 months to deliver mass awareness and efficient installs.
One of advertising's most expensive verticals — efficiency that's almost unheard of.
A paid channel
ready to scale.
In just three months and on under £3,000 of spend, Rehuman put its app in front of more than a million unique people and acquired downloads at around £6 each — a fraction of what app installs typically cost in finance and insurance.
For a funded startup watching every pound, the campaign proved that Meta could deliver both scale and efficiency at the same time, giving Rehuman a paid channel it can confidently pour fuel on as it grows.
Ready to see results
like these?
Whether you need paid social, SEO, PPC or a fully integrated programme — we build campaigns around the one metric that matters: your commercial outcome.