The Fan Cave MemorabiliaFive years of omnichannel growth, and a 10:1 return on ad spend.
The Fan Cave Memorabilia is one of the UK's leading authentic signed memorabilia stores, working with some of the biggest names in sport, music, TV and film through exclusive private signings. We've partnered with them for over five years, running SEO, GEO and PPC as one joined-up programme across Google, Bing and Meta.
Maximise peaks.
Build year-round demand.
Memorabilia is an event-driven business. Demand spikes hard around signings, fights, tournaments and big releases, then falls away just as fast. The brief was twofold: maximise revenue around those key event peaks, and build a dependable, year-round stream of demand across both organic and paid so the business isn't at the mercy of the calendar.
The goal throughout was simple — drive ROI around the key events and across every week in between.
One integrated programme,
every channel pulling together.
We've managed an integrated search and paid media programme for five-plus years, with every channel pulling in the same direction. Because the channels are run together rather than in silos, paid demand feeds organic insight and vice versa — and the brand shows up wherever a collector is looking.
Paid media (PPC)
Google, Bing and Meta campaigns capturing high-intent demand around events, signings and new product drops — scaling spend into the peaks and holding efficiency in the quieter weeks.
SEO
Building the long-term organic footprint: the rankings, content and technical foundations that compound month after month and reduce reliance on paid.
Digital PR & link acquisition
Earning the authority that underpins the whole programme — 935 quality backlinks building a domain authority score of 29.
GEO (Generative Engine Optimisation)
Extending the strategy into AI search, making sure the brand is cited and surfaced in AI answers as buyers increasingly start their search there rather than on Google.
Numbers that
tell the story.
Every £1 invested in paid media returns £10 — averaged across Google, Bing and Meta over five-plus years.
Share of search traffic in their market — a dominant position built through integrated SEO and paid.
Page-one rankings — a near 15× increase in organic visibility from when we started.
Quality backlinks earned, building a domain authority score of 29.
Brand mentions across AI search, spanning 307 cited pages. AI visibility score: 25.
10:1 paid media return
Five years in, The Fan Cave Memorabilia generates a 10:1 return on its paid media — a benchmark that has held across Google, Bing and Meta through every event cycle.
30% share of search
The brand commands a 30% share of search traffic in its market — a dominant organic position built through compounding SEO investment over five years.
Fifteen times the organic visibility
From 37 page-one rankings to 547 — a near 15× increase that means the brand is found across every category, product and event-related search in its market.
Global reach
Traffic and revenue grown not just across the UK, but worldwide — with the organic footprint and paid infrastructure to capture demand wherever collectors are searching.
Visible in AI search
379 brand mentions across AI search platforms, spanning 307 cited pages — ensuring the brand is surfaced as buyers increasingly start their search in ChatGPT, Perplexity and Google AI Overviews.
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