World Seniors SnookerSold out the Derby event on a limited Meta ads budget.
World Seniors Snooker runs the senior professional snooker tour, bringing some of the sport's most iconic names to venues across the country. We ran the Meta ads campaign for their British Seniors Open in Derby with one job to do: fill the venue. On a deliberately limited budget and a tight three-month window, we sold it out.
Sell out the event,
efficiently, in the time available.
Selling tickets to a live event is unforgiving. There's a hard deadline, a fixed number of seats, and no second chances once the date passes.
World Seniors Snooker needed to fill the Derby venue, reach the right snooker fans in the right places, and do it without a big-budget media spend behind them. The brief was simple to state and hard to deliver: sell out the event, efficiently, in the time available.
Optimised toward
ticket sales, not vanity reach.
We planned and ran the event's paid social campaign across Meta (Facebook and Instagram), built around the audiences most likely to buy.
Planned and ran the paid social campaign across Meta
We planned and ran the event's paid social campaign across Meta (Facebook and Instagram), built around the audiences most likely to buy: snooker fans nationally and ticket-buyers within reach of Derby.
Event-led creative and targeted audience strategy
Over the three-month run-up we used event-led creative featuring the tour's marquee names, targeted the warmest audiences first, and optimised continuously toward ticket sales rather than vanity reach.
Retargeting to convert interest into sales
As the event drew closer we leaned into retargeting to convert the fans who'd shown interest but not yet bought, squeezing every ticket out of a limited budget and building urgency into the final weeks.
Numbers that
tell the story.
The Derby event filled to capacity — the only result that matters for a live event.
Full sell-out achieved within the three-month run-up window.
Delivered on a deliberately lean budget — not a big-media campaign.
Facebook and Instagram — paid social only.
Snooker tournament ticketing — hard deadline, fixed seats.
A full house
on a lean budget.
A sold-out venue is the only result that matters for a live event, and that's exactly what we delivered for World Seniors Snooker in Derby, on a budget far smaller than the outcome suggests.
By focusing the spend on the fans most likely to buy and optimising relentlessly toward ticket sales, we turned a limited Meta budget into a full house — proof that smart, well-targeted paid social can carry an event ticketing campaign from announcement to sell-out.
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like these?
Whether you need paid social, SEO, PPC or a fully integrated programme — we build campaigns around the one metric that matters: your commercial outcome.