Digital Consultancy
Senior marketing leadership,
without the full-time price tag.
A full-time CMO costs £100,000 a year or more. Most growing businesses don't need — or can't justify — that. A fractional CMO gives you the same strategic thinking, experience, and leadership on a part-time, flexible basis.
Brands our consultants have worked with
The Role
What is a fractional CMO?
A fractional CMO is an experienced marketing leader who works with your business on a part-time or project basis, providing the strategic direction and leadership of a Chief Marketing Officer without the commitment or cost of a full-time hire.
They take ownership of your marketing strategy, align your channels and teams around shared goals, set the direction for your agency relationships, and bring a senior perspective that most growing businesses simply can't access through junior hires or generalist agencies. For businesses at a growth inflection point, a fractional CMO is often the single highest-leverage investment they can make.
Talk to us about fractional CMO →The Engagement
What a fractional CMO engagement looks like.
Every engagement is scoped around your business, but these are the core areas we take ownership of.
Discuss a fractional CMO engagement →Marketing strategy and roadmap
We start by getting under the skin of your business: your goals, your market, your current marketing performance, and your team. From that, we build a clear marketing strategy and a roadmap of what needs to happen over the next 6 to 12 months.
Channel ownership and direction
We take ownership of your marketing mix — deciding which channels to invest in, setting objectives for each, and holding agencies and internal teams accountable to them.
Agency and supplier management
If you're working with external agencies, a fractional CMO provides the senior layer of oversight that ensures they're all working towards the same goal and that your budget is being spent intelligently.
Team leadership and development
For businesses with an in-house marketing team, we provide the leadership, direction, and mentoring that junior marketers need to perform at their best.
Board and leadership reporting
We translate marketing performance into business language, presenting to founders, boards, and investors in terms that connect to revenue, growth, and commercial outcomes rather than marketing metrics.
Who It's For
Who should consider a fractional CMO?
If your business has outgrown ad-hoc marketing but isn't ready for a full-time hire, a fractional CMO is often the right answer.
Scaling businesses without a marketing director
If your business has grown to the point where marketing needs proper leadership but you're not ready to hire a full-time CMO, a fractional arrangement gives you the seniority you need without the overhead.
Businesses between marketing hires
If your Head of Marketing or CMO has left and you need someone to hold the function together while you hire, a fractional CMO bridges the gap without losing momentum.
Founders who've been running marketing themselves
Many founders run marketing out of necessity rather than expertise. A fractional CMO takes it off their plate properly, with the experience to do it right.
Businesses with agencies but no one to manage them
Agencies need senior direction to perform well. Without a client-side marketing lead who can set clear objectives and hold them accountable, the relationship rarely delivers its potential.
FAQ
Fractional CMO, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Senior Marketing Leadership
Talk to us about fractional CMO.
Book a free call to discuss your marketing leadership needs. We'll give you an honest view of whether a fractional CMO is the right fit and what an engagement would look like.