A marketing audit that gives youthe truth, not a nice report.
Most businesses don't have a clear picture of how their digital marketing is actually performing. They have reports from individual agencies covering their own channels, but no one looking at the whole thing and asking whether it adds up. That's what we do.
What is a digital
marketing audit?
A digital marketing audit is a comprehensive review of how a business is performing across all its digital channels — SEO, paid media, social, content, email, and analytics — assessed against its commercial objectives.
Unlike a channel-specific audit, a marketing audit looks at the full picture. It identifies not just what's not working within a channel, but whether the right channels are being used in the right proportion, whether the data is being interpreted correctly, and whether the overall marketing mix is aligned to the business's goals.
It's the starting point for any business that wants to spend its marketing budget more intelligently.
What a marketing audit
covers.
Channel performance review
An honest assessment of how each active digital channel is performing — SEO, paid search, paid social, organic social, email, and any others — against the metrics that actually matter for your business.
Tracking and measurement
Whether your analytics setup is giving you an accurate picture of performance. Broken tracking, incorrect attribution, and missing conversion data are extremely common — and they mean decisions are being made on flawed information.
Budget allocation
Whether your marketing budget is distributed sensibly across channels relative to your goals and the available opportunity in each.
Agency and supplier review
If you work with external agencies, we assess whether you're getting good value — looking at their output, their reporting, their communication, and whether their work is genuinely moving the needle.
Competitor benchmarking
Where you sit relative to key competitors in each digital channel, and what the gap looks like.
Recommendations and priorities
A clear, honest summary of what to fix first, what to invest more in, and what to stop doing.
Marketing audits:
your questions answered.
Can't find what you're looking for? Get in touch and we'll answer directly.
Talk to us abouta marketing audit.
We'll give you a clear, honest picture of how your digital marketing is performing — and a prioritised plan for what to do about it.