PPC for ecommerce —ads that drive profitable sales.
Ecommerce PPC is about one thing: profitable revenue growth. We manage Google Shopping, Search, and remarketing campaigns that drive sales at a return on ad spend that makes commercial sense.
What makes ecommerce PPC
different?
Ecommerce PPC operates at a different level of complexity to lead generation. You're managing campaigns across potentially thousands of products, with margins that vary by SKU, seasonal demand patterns, and competitors who can undercut you on price at any moment.
The difference between profitable and unprofitable ecommerce PPC often comes down to the quality of your product feed, the granularity of your campaign structure, and the sophistication of your bidding strategy. Generic account management doesn't cut it.
We build ecommerce PPC strategies from the ground up — with the product feed quality, campaign architecture, and bidding intelligence that drives profitable growth at scale.
What we do for
ecommerce businesses.
Google Shopping campaigns
Shopping ads are the engine of ecommerce PPC. We build and manage product feed optimisation, campaign structure, bidding strategy, and negative keyword management to maximise return on ad spend across your product catalogue.
Search campaigns for high-intent buyers
Capture shoppers who are actively searching for your products. We build tightly structured search campaigns targeting the terms that convert — not just the terms that generate impressions.
Remarketing and dynamic retargeting
Most visitors don't buy on their first visit. We build remarketing campaigns that bring them back — dynamic product ads, cart abandonment sequences, and audience-based retargeting that recovers lost revenue.
Performance Max campaigns
Google's Performance Max campaigns can be powerful for ecommerce when managed correctly. We build and optimise PMax campaigns with the right asset groups, audience signals, and conversion tracking to drive profitable results.
Conversion tracking and attribution
Accurate measurement is the foundation of profitable ecommerce PPC. We implement robust conversion tracking, set up GA4 ecommerce reporting, and build attribution models that give you a true picture of what's driving revenue.
Channels we manage
for ecommerce.
We manage the full mix of paid channels for ecommerce — from Google Shopping to Meta and beyond — always focused on the channels that drive profitable revenue for your business.
Get a freeecommerce PPC audit.
We'll review your current campaigns, identify where budget is being wasted, and show you what a profitable ecommerce PPC strategy looks like for your business.