Ecommerce PPC that makes
every penny count.
Running ads for an online store is different from running ads for a service business. The competition is fiercer, the margins tighter, and the data more complex. We specialise in ecommerce PPC that's built around profitability, not just ROAS targets that look impressive but don't account for your actual margins.
Brands our consultants have worked with
What's Included
What our ecommerce PPC service includes.
We manage ecommerce PPC as a full commercial channel — covering every platform and format that drives profitable growth for your store.
Get a free audit →Google Shopping campaigns
Shopping ads are typically the highest-volume, highest-intent channel for ecommerce. We build and optimise your Shopping campaigns, including feed quality, bidding strategy, and campaign structure, to maximise profitable visibility for your product catalogue.
Google Search campaigns
For products or categories with high search volume, branded search protection, and competitor conquesting, we manage Search campaigns alongside Shopping to capture every relevant intent signal.
Performance Max
We manage PMax campaigns carefully, with the right asset groups, audience signals, and exclusions to ensure Google's automation is working in your favour rather than spending your budget inefficiently.
Meta commerce campaigns
Facebook and Instagram Shopping ads, dynamic product ads, and catalogue-based retargeting, particularly powerful for impulse-buy products and fashion, lifestyle, and home categories.
Feed management and optimisation
The quality of your product feed directly affects your Shopping ad performance. We review and optimise titles, descriptions, categories, and attributes to maximise relevance and visibility.
Profitability-first reporting
We report on the metrics that matter to an ecommerce business: revenue, ROAS, blended CPA, and contribution margin — the numbers tied to your bottom line.
The Process
How we manage your ecommerce PPC
Ecommerce PPC Audit
We audit your existing campaigns — or assess your competitive landscape if starting fresh — identifying wasted spend, structural issues, and the quickest wins available.
Strategy & Campaign Build
We build a campaign structure around your product catalogue, margins, and goals — covering Shopping, Search, PMax, and Meta commerce as appropriate.
Launch & Optimisation
We launch your campaigns and monitor them closely, making quick adjustments based on early performance data and continuously improving ROAS through structured testing.
Profitability Reporting
Monthly reporting tied to revenue, ROAS, and contribution margin — the numbers that connect to your bottom line, not just headline click metrics.
Ecommerce PPC Audit
We audit your existing campaigns — or assess your competitive landscape if starting fresh — identifying wasted spend, structural issues, and the quickest wins available.
Strategy & Campaign Build
We build a campaign structure around your product catalogue, margins, and goals — covering Shopping, Search, PMax, and Meta commerce as appropriate.
Launch & Optimisation
We launch your campaigns and monitor them closely, making quick adjustments based on early performance data and continuously improving ROAS through structured testing.
Profitability Reporting
Monthly reporting tied to revenue, ROAS, and contribution margin — the numbers that connect to your bottom line, not just headline click metrics.
Why Top Spot Digital
What makes us different for ecommerce PPC.
We manage ecommerce campaigns the way we'd want our own managed — with profitability as the primary objective and honesty as the default.
Profitability over ROAS
ROAS doesn't account for margins, returns, or fulfilment costs. We approach ecommerce PPC with contribution margin in mind — so the campaigns are genuinely profitable, not just numerically impressive.
PMax and standard Shopping in parallel
Both have a role. Standard Shopping gives you more control. Performance Max has access to more inventory. We run both and use data from each to inform the other.
Feed quality as standard
Feed quality is a significant driver of Shopping performance. We include feed review and optimisation recommendations as part of our ecommerce PPC management.
Rolling contracts
We don't lock you in. If we're not delivering, you shouldn't be tied to a contract. We earn your business every month.
FAQ
Ecommerce PPC questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to make your ad spend genuinely profitable?
Get your free ecommercePPC audit.
We'll review your current campaigns and show you exactly where your budget is going and what it would take to make it genuinely profitable.