Ecommerce PPC that makesevery penny count.
Running ads for an online store is different from running ads for a service business. The competition is fiercer, the margins tighter, and the data more complex. We specialise in ecommerce PPC that's built around profitability, not just ROAS targets that look impressive but don't account for your actual margins.
What is
ecommerce PPC?
Ecommerce PPC is paid advertising specifically structured for online retailers, covering Google Shopping campaigns, paid search, Performance Max, and social commerce ads on Meta and other platforms.
The goal of ecommerce PPC is simple: profitable customer acquisition at scale. That means not just achieving a target ROAS, but understanding the margin profile of different products, seasonality, customer lifetime value, and how paid channels interact with organic and direct traffic.
We manage ecommerce PPC as a full commercial channel, not just a set of campaigns to keep the lights on.
What our ecommerce PPC
service includes.
Google Shopping campaigns
Shopping ads are typically the highest-volume, highest-intent channel for ecommerce. We build and optimise your Shopping campaigns, including feed quality, bidding strategy, and campaign structure, to maximise profitable visibility for your product catalogue.
Google Search campaigns
For products or categories with high search volume, branded search protection, and competitor conquesting, we manage Search campaigns alongside Shopping to capture every relevant intent signal.
Performance Max
We manage PMax campaigns carefully, with the right asset groups, audience signals, and exclusions to ensure Google's automation is working in your favour rather than spending your budget inefficiently.
Meta commerce campaigns
Facebook and Instagram Shopping ads, dynamic product ads, and catalogue-based retargeting, particularly powerful for impulse-buy products and fashion, lifestyle, and home categories.
Feed management and optimisation
The quality of your product feed directly affects your Shopping ad performance. We review and optimise titles, descriptions, categories, and attributes to maximise relevance and visibility.
Profitability-first reporting
We report on the metrics that actually matter to an ecommerce business: revenue, ROAS, blended CPA, and contribution margin, not just clicks and impressions.
Ecommerce PPC:
your questions answered.
Can't find what you're looking for? Get in touch and we'll answer directly.
Get your free ecommercePPC audit.
We'll review your current campaigns and show you exactly where your budget is going and what it would take to make it genuinely profitable.