Paid Social
Advertising.
Reach your audience across Meta, TikTok, LinkedIn, Pinterest, and Reddit. We manage paid social campaigns that build brand awareness, drive consideration, and convert audiences into customers — across every platform that matters to your business.
Brands our consultants have worked with
The Benefits
Why paid social belongs in your marketing mix.
Reach audiences where they spend time
Social platforms are where your audience spends hours every day. Paid social puts your brand in front of them in the environments they're most engaged — not just when they're searching.
Unmatched audience targeting
Social platforms hold more first-party data than any other channel. Target by interest, behaviour, demographics, lookalikes, and custom audiences with precision that search simply can't match.
Visual storytelling at scale
Social ads let you communicate your brand's personality through images, video, and carousel formats — building emotional connections that drive long-term brand preference.
Full-funnel capability
From awareness and consideration through to retargeting and conversion, paid social supports every stage of the buyer journey — making it one of the most versatile channels available.
Complement your paid search
Paid social and paid search work best together. Social builds demand and brand awareness; search captures it. Together, they create a paid media strategy that covers the full funnel.
Scalable creative testing
Social platforms make it easy to test multiple creative concepts simultaneously — giving you data-driven insights into what resonates with your audience and scaling winners fast.
Platforms We Manage
Every paid social platform, managed properly.
We manage paid social across all major platforms with a platform-native approach — building strategies that feel right for each channel and targeting the audiences most likely to convert.
Get a free audit →Meta Ads (Facebook & Instagram)
Meta's advertising platform remains the most powerful tool for reaching consumers at scale across Facebook and Instagram. With unmatched audience targeting — from interest and behaviour to lookalike audiences and custom lists — Meta Ads let you reach the right people at every stage of the funnel. We manage Meta campaigns across the full funnel — from prospecting campaigns that build awareness, to retargeting sequences that convert warm audiences into customers.
TikTok Ads
TikTok has rapidly become one of the most powerful paid social platforms for brands targeting younger, highly engaged audiences. With its unique algorithm and immersive video format, TikTok Ads offer exceptional reach and engagement rates — often at a lower CPM than more established platforms. We manage TikTok campaigns from creative strategy through to performance optimisation.
LinkedIn Ads
LinkedIn Ads are the most effective paid social channel for B2B businesses looking to reach decision-makers, senior professionals, and specific industries. With targeting by job title, company size, seniority, and industry, LinkedIn lets you reach the exact people who make buying decisions. We manage LinkedIn campaigns with a focus on lead quality over volume.
Pinterest Ads
Pinterest is a unique paid social platform — users come to Pinterest actively looking for ideas, products, and inspiration. This makes Pinterest Ads exceptionally effective for ecommerce and lifestyle brands, where visual discovery drives purchase intent. We manage Pinterest campaigns with a focus on product visibility and conversion.
Reddit Ads
Reddit is one of the most underutilised paid social platforms — yet it offers access to some of the most engaged, niche communities on the internet. With subreddit targeting, you can reach highly specific audiences based on their interests, passions, and purchase intent in a way no other platform can match.
The Process
How we manage your paid social campaigns
Platform & Audience Strategy
We identify the right platforms for your business and build a full-funnel audience strategy — from cold prospecting to warm retargeting — tailored to each channel.
Creative Strategy & Campaign Build
We develop platform-native creative concepts, write ad copy, and build your campaigns with the right objectives, audiences, and structures for each platform.
Launch & Optimisation
We launch your campaigns and monitor them closely, testing audiences, creative, and offers continuously — shifting budget towards what converts.
Monthly Reporting
Plain-English reports every month covering what happened, what we tested, what we changed, and what we're focused on next.
Platform & Audience Strategy
We identify the right platforms for your business and build a full-funnel audience strategy — from cold prospecting to warm retargeting — tailored to each channel.
Creative Strategy & Campaign Build
We develop platform-native creative concepts, write ad copy, and build your campaigns with the right objectives, audiences, and structures for each platform.
Launch & Optimisation
We launch your campaigns and monitor them closely, testing audiences, creative, and offers continuously — shifting budget towards what converts.
Monthly Reporting
Plain-English reports every month covering what happened, what we tested, what we changed, and what we're focused on next.
FAQ
Paid social questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to make social work for your business?
Get a freesocial ads audit.
We'll review your current social ad campaigns and show you exactly where your budget is going and what it would take to improve performance.