A PPC audit that tells you
the truth about your ad spend.
If you've ever wondered whether your Google Ads or Meta campaigns are really working as hard as they should be, they probably aren't. A proper PPC audit finds out where your budget is going, what it's returning, and what needs to change.
Brands our consultants have worked with
Audit Coverage
What does a PPC audit cover?
Most businesses running PPC campaigns have problems they don't know about. A good PPC audit gives you a clear picture of what's wrong and a prioritised plan for fixing it.
Get a free audit →Account structure
How your campaigns, ad groups, and keywords are organised, and whether that structure is working for or against you.
Keyword analysis
Which keywords are driving conversions, which are burning budget, and what your search term reports reveal about where your ads are showing up.
Ad copy and creative review
Whether your ads are compelling, relevant to the keywords they're serving, and differentiated from competitors, and what testing is or isn't happening.
Bidding strategy
Whether your bidding approach is right for your current stage, and whether you have enough conversion data to use smart bidding effectively.
Conversion tracking
Whether your conversions are being tracked accurately. This is the most common problem we find in new audits: broken or misconfigured tracking that means you're making decisions based on incomplete or incorrect data.
Landing page assessment
Whether the pages your ads send traffic to are optimised for conversion, or whether there's a fundamental mismatch between what the ad promises and what the page delivers.
Quality Score and ad relevance
Low Quality Scores increase the cost you pay per click. We identify where Quality Score issues are hurting your account and what to do about them.
Audit Options
Free audit vs paid deep-dive.
Free PPC audit
Our free audit covers the headline issues in your account: wasted spend, structural problems, tracking gaps, and top-line performance. It's a genuine review done by experienced PPC managers, not an automated report. We'll walk you through the findings on a call.
Get your free audit →Paid deep-dive audit
Our paid audit is a comprehensive account review across every campaign, ad group, keyword, and conversion. It includes a full competitor analysis, landing page assessment, and a prioritised implementation roadmap. Pricing is based on account size and complexity.
Request a paid deep-dive →The Process
How we conduct your PPC audit
Account Access
We request read-only access to your Google Ads and/or Meta Ads account — no changes are made until we've completed the review and you've approved our recommendations.
Structured Review
We work through every element of your account — structure, keywords, ad copy, bidding, tracking, and landing pages — identifying issues and opportunities.
Findings & Recommendations
We deliver a clear, prioritised set of recommendations — what to fix first, what would have the biggest impact, and what a realistic improvement timeline looks like.
Walkthrough Call
We walk you through the findings on a call — explaining what we found, why it matters, and what we'd do about it. No jargon, no sales pitch.
Account Access
We request read-only access to your Google Ads and/or Meta Ads account — no changes are made until we've completed the review and you've approved our recommendations.
Structured Review
We work through every element of your account — structure, keywords, ad copy, bidding, tracking, and landing pages — identifying issues and opportunities.
Findings & Recommendations
We deliver a clear, prioritised set of recommendations — what to fix first, what would have the biggest impact, and what a realistic improvement timeline looks like.
Walkthrough Call
We walk you through the findings on a call — explaining what we found, why it matters, and what we'd do about it. No jargon, no sales pitch.
FAQ
PPC audit questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to find out the truth about your ad spend?
Get a freePPC audit.
We'll review your campaigns and show you exactly where your budget is going and what it would take to make it genuinely profitable.