A PPC audit that tells youthe truth about your ad spend.
If you've ever wondered whether your Google Ads or Meta campaigns are really working as hard as they should be, they probably aren't. A proper PPC audit finds out where your budget is going, what it's returning, and what needs to change.
What is a
PPC audit?
A PPC audit is a structured review of your paid advertising accounts, typically Google Ads and Meta Ads, to identify wasted spend, structural issues, missed opportunities, and performance gaps.
Most businesses running PPC campaigns have problems they don't know about. Poorly structured campaigns, broad keywords triggering irrelevant searches, landing pages that kill conversions, incorrect bidding strategies, or tracking that isn't measuring the right things. Any one of these issues can significantly reduce the return you're getting from your budget.
A good PPC audit gives you a clear picture of what's wrong and a prioritised plan for fixing it. At Top Spot Digital, we offer a free audit that covers the headline issues, and a paid deep dive for businesses that want the full picture before committing to ongoing management.
What does a PPC audit
cover?
Account structure
How your campaigns, ad groups, and keywords are organised, and whether that structure is working for or against you.
Keyword analysis
Which keywords are driving conversions, which are burning budget, and what your search term reports reveal about where your ads are actually showing up.
Ad copy and creative review
Whether your ads are compelling, relevant to the keywords they're serving, and differentiated from competitors, and what testing is or isn't happening.
Bidding strategy
Whether your bidding approach is right for your current stage, and whether you have enough conversion data to use smart bidding effectively.
Conversion tracking
Whether your conversions are being tracked accurately. This is the most common problem we find in new audits: broken or misconfigured tracking that means you're making decisions based on incomplete or incorrect data.
Landing page assessment
Whether the pages your ads send traffic to are optimised for conversion, or whether there's a fundamental mismatch between what the ad promises and what the page delivers.
Quality Score and ad relevance
Low Quality Scores increase the cost you pay per click. We identify where Quality Score issues are hurting your account and what to do about them.
Free audit vs
paid deep-dive.
Free PPC audit
Our free audit covers the headline issues in your account: wasted spend, structural problems, tracking gaps, and top-line performance. It's a genuine review done by experienced PPC managers, not an automated report. We'll walk you through the findings on a call.
Paid deep-dive audit
Our paid audit is a comprehensive account review across every campaign, ad group, keyword, and conversion. It includes a full competitor analysis, landing page assessment, and a prioritised implementation roadmap. It's designed for businesses spending significant monthly budgets who want certainty before committing to a management retainer, or for in-house teams who need a clear brief to act on. Pricing is based on account size and complexity.
PPC audits:
your questions answered.
Can't find what you're looking for? Get in touch and we'll answer directly.
Get your freePPC audit.
A genuine review by experienced PPC managers. No automated reports, no obligation. Just an honest picture of what's working and what isn't.