Shopping AdsManagement.
Drive high-intent shoppers directly to your products. We manage Google Shopping campaigns with a focus on ROAS, product visibility, and scalable growth — turning your catalogue into a consistent revenue engine.
Drive high-intent
shoppers to your products.
Shopping Ads are one of the highest-converting paid channels available to ecommerce businesses — but only when they're properly managed. Poor campaign structure, uncontrolled search terms, and misaligned bidding strategies are the most common reasons Shopping campaigns underperform.
We take a data-driven approach to Shopping Ads management — building campaigns that prioritise your most profitable products, control where your budget goes, and continuously improve ROAS through structured testing and optimisation.
Why Shopping Ads
are essential for ecommerce.
Reach high-intent shoppers
Shopping Ads appear when users are actively searching to buy — putting your products in front of people at the exact moment they're ready to purchase.
Visual product listings
Shopping Ads show your product image, price, and brand directly in search results — giving buyers the information they need before they even click.
Stronger ROAS than search
For ecommerce, Shopping Ads consistently outperform standard search ads on return on ad spend — especially when campaigns are properly structured and optimised.
Scalable across your catalogue
Whether you sell 50 products or 50,000, Shopping campaigns can be structured to prioritise your best performers and scale spend where it converts.
Performance Max integration
We manage both standard Shopping and Performance Max campaigns — using the right format for your goals and ensuring both are properly structured and monitored.
Competitor visibility
Shopping Ads let you compete directly with other retailers at the product level — ensuring your listings appear alongside (and above) competitors for the same searches.
How we manage and scale
your Shopping campaigns.
Campaign Audit & Strategy
We audit your existing Shopping campaigns (or build from scratch) — identifying structural issues, wasted spend, and opportunities to improve ROAS through better segmentation and bidding.
Campaign Architecture & Setup
We build a campaign structure that separates products by performance tier, margin, and intent — ensuring budget flows to your highest-value products and categories.
Bid Strategy & Budget Management
We implement and manage the right bidding strategy for your goals — whether that's target ROAS, maximise conversion value, or manual CPC — adjusting as performance data builds.
Ongoing Optimisation & Reporting
We continuously monitor search term reports, adjust bids, refine negative keywords, and test new structures — with clear monthly reporting on spend, revenue, and ROAS.
Shopping campaigns
that paid back.
Redtooth Poker
11:1 return on ad spend
~£15 cost per sale. Shopping & Performance Max built from the ground up for the UK's leading pub poker brand.
Crown French Furniture
+73% purchase revenue
+83% completed sales. Fewer visitors, far better quality — revenue grew as traffic fell.
Turn your product catalogue intoa revenue engine.
We'll audit your Shopping campaigns and show you exactly where ROAS is being lost — and how to fix it.