Shopping FeedOptimisation & Management.
Your product feed is the foundation of every Shopping campaign. We ensure it's fully optimised, error-free, and structured to maximise visibility, relevance, and sales across Google Shopping and beyond.
A fully optimised
feed that sells.
Most retailers underestimate how much their product feed impacts Shopping performance. A poorly structured feed — with vague titles, missing attributes, or incorrect categorisation — directly limits your visibility and wastes ad spend. We fix that.
Our Shopping Feed Optimisation service covers everything from initial audit and restructure through to ongoing management — ensuring your feed stays clean, compliant, and competitive as your catalogue evolves.
Why feed quality
drives Shopping performance.
Higher product visibility
A well-structured, fully optimised feed ensures your products appear for the right searches — increasing impressions, clicks, and ultimately sales.
Fewer disapprovals
Poorly formatted feeds get rejected. We ensure your data meets every platform requirement — reducing disapprovals and keeping your products live.
Better ad relevance
Optimised titles, descriptions, and attributes improve ad relevance scores — lowering your cost-per-click and improving placement.
Competitive edge in Shopping
Most retailers neglect their feed. A properly managed feed gives you a structural advantage over competitors who are bidding on the same products.
Scalable product catalogue management
Whether you have 100 or 100,000 SKUs, we build feed management processes that scale with your catalogue — keeping data accurate and up to date.
Cross-platform compatibility
We optimise feeds for Google Shopping, Microsoft Shopping, and comparison engines — ensuring your products are visible wherever buyers are searching.
How we optimise and manage
your product feed.
Feed Audit & Gap Analysis
We start by auditing your existing product feed — identifying missing attributes, poor titles, incorrect categorisation, and any data quality issues causing disapprovals or poor performance.
Feed Restructure & Optimisation
We rewrite product titles and descriptions using proven keyword-rich formats, correct categorisation, and ensure all required and recommended attributes are populated correctly.
Platform Submission & Approval
We submit your optimised feed to Google Merchant Centre (and other platforms as required), resolving any errors and ensuring full product approval before campaigns go live.
Ongoing Feed Management
Feeds need constant attention — new products, price changes, stock updates, and seasonal adjustments. We manage your feed on an ongoing basis to keep performance consistently high.
Not sure how healthy your feed is?
We'll audit it for free.
Let's build a feed thatdrives real sales.
A clean, optimised product feed is the single biggest lever in Shopping performance. Let us audit yours and show you exactly what's holding it back.