Small Business PPC
that actually pays back.
Specialist PPC management for small businesses across the UK. We build and manage Google Ads campaigns that bring in real leads and sales — not just clicks — starting from £500/month in ad spend.
Brands our consultants have worked with
What's Included
What our small business PPC service includes.
Everything needed to run profitable Google Ads campaigns — from strategy and setup to ongoing management and reporting.
Get a free audit →Campaign setup and structure
Most small business campaigns fail before they start because they're built wrong. We structure your campaigns by intent, audience, and product or service so that the right ad reaches the right person at the right moment — and your budget isn't bleeding on irrelevant clicks.
Keyword research and negative keywords
We research the exact terms your customers search for and build a tightly controlled keyword list — including an ongoing negative keyword strategy that stops your budget being wasted on searches that will never convert.
Ad copy that converts
Good ads don't just get clicks — they attract the right clicks. We write and test multiple versions of your ads, continuously identifying what messaging drives qualified leads for your specific business and audience.
Bid strategy and budget optimisation
We manage your bidding to get maximum return from your monthly budget — whether that's manual bidding for tighter control in early campaigns, or smart bidding strategies once there's enough conversion data to let the machine learn.
Conversion tracking and reporting
You'll know exactly what's working. We set up proper conversion tracking (calls, forms, purchases) and deliver clear monthly reports tied to real business outcomes — the numbers that connect to your bottom line.
Landing page recommendations
Getting the click is half the job. We review your landing pages and provide actionable recommendations to improve conversion rates — so your ad spend goes further without increasing your budget.
The Process
How we get your small business PPC working
Free PPC Audit
We review your existing Google Ads account (or assess your market if you're starting fresh) and identify exactly where the opportunities and leaks are.
Strategy & Setup
We build your campaign structure from scratch — or restructure your existing campaigns — including keyword research, ad copy, audience targeting, conversion tracking, and landing page briefing.
Launch & Early Optimisation
We launch your campaigns and monitor them closely in the first few weeks, making quick adjustments based on early performance data.
Ongoing Management & Reporting
Every month you get a plain-English report covering what happened, what we changed, and what we're focused on next. We're always available to talk through results.
Free PPC Audit
We review your existing Google Ads account (or assess your market if you're starting fresh) and identify exactly where the opportunities and leaks are.
Strategy & Setup
We build your campaign structure from scratch — or restructure your existing campaigns — including keyword research, ad copy, audience targeting, conversion tracking, and landing page briefing.
Launch & Early Optimisation
We launch your campaigns and monitor them closely in the first few weeks, making quick adjustments based on early performance data.
Ongoing Management & Reporting
Every month you get a plain-English report covering what happened, what we changed, and what we're focused on next. We're always available to talk through results.
Why Top Spot Digital
What makes us different for small business PPC.
We believe smart management matters most at smaller budgets, where every pound genuinely counts.
We work with budgets from £500/month
Some agencies won't look at you unless you're spending thousands. We start from £500/month in ad spend — because we believe smart management matters most at smaller budgets, where every pound genuinely counts.
No lock-in contracts
We don't believe in holding clients in place with long contracts. If we're doing a good job, you'll want to stay. We work on a rolling monthly basis as standard.
Senior team on your account
You won't be handed off to a junior after the sales call. The same experienced people who onboard you manage your campaigns month to month.
We focus on leads and sales — not vanity metrics
We don't pad reports with impressions and click-through rates. Our reporting starts with what matters to you: leads generated, cost per lead, and return on your spend.
Google Partner certified
We're a certified Google Partner — meaning our team's skills are verified by Google and we have access to beta features and additional support not available to standard advertisers.
FAQ
Small business PPC questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to make Google Ads work for your business?
Get a freePPC audit.
We'll review your current campaigns (or assess your market if you're starting fresh) and show you exactly what it would take to generate real leads and sales from Google Ads.