Google Ads for small businesses — done properly.
You shouldn't need a big brand budget to win on Google. We help small businesses compete — and beat — larger competitors through smart campaign structure, tight targeting, and relentless optimisation.
Quick facts
- From £500/month ad spend
- Rolling monthly — no lock-in
- First leads in 2–4 weeks
- Google Partner certified
What is small business PPC management?
PPC (pay-per-click) management for small businesses is the process of planning, building and continuously optimising paid advertising campaigns — primarily on Google Ads — so that every pound of your budget works as hard as possible.
Unlike large brands with dedicated in-house teams and unlimited budgets, small businesses need a different approach: tighter targeting, smarter bidding, and campaigns that are ruthlessly focused on the outcomes that matter — phone calls, form fills, and sales — not vanity metrics like impressions or clicks.
A specialist small business PPC agency handles everything from keyword selection and ad copy through to landing page recommendations and conversion tracking, so you're never left guessing whether your ads are actually working.
We manage the whole thing — from strategy to reporting.
Campaign setup and structure
Most small business campaigns fail before they start because they're built wrong. We structure your campaigns by intent, audience, and product or service so that the right ad reaches the right person at the right moment — and your budget isn't bleeding on irrelevant clicks.
Keyword research and negative keywords
We research the exact terms your customers search for and build a tightly controlled keyword list — including an ongoing negative keyword strategy that stops your budget being wasted on searches that will never convert.
Ad copy that converts
Good ads don't just get clicks — they attract the right clicks. We write and test multiple versions of your ads, continuously identifying what messaging drives qualified leads for your specific business and audience.
Bid strategy and budget optimisation
We manage your bidding to get maximum return from your monthly budget — whether that's manual bidding for tighter control in early campaigns, or smart bidding strategies once there's enough conversion data to let the machine learn.
Conversion tracking and reporting
You'll know exactly what's working. We set up proper conversion tracking (calls, forms, purchases) and deliver clear monthly reports tied to real business outcomes — not dashboards full of numbers that don't connect to anything.
Landing page recommendations
Getting the click is half the job. We review your landing pages and provide actionable recommendations to improve conversion rates — so your ad spend goes further without increasing your budget.
Why do small businesses struggle with Google Ads?
Google Ads is genuinely powerful — but it's also easy to waste money on if you don't know what you're doing. These are the most common reasons small businesses don't see results.
Campaigns set up to spend, not to convert
Google's default settings are designed to maximise Google's revenue, not yours. Broad match keywords, auto-applied recommendations, and smart campaigns with no proper tracking are the recipe for burning budget with nothing to show for it.
No negative keyword strategy
Without a negative keyword list, your ads show for searches that are nowhere near ready to buy. We've seen small businesses spend thousands on searches like "how to do [x] yourself" or "[your service] reviews" — neither of which convert.
Sending traffic to the wrong pages
Clicking an ad and landing on a generic homepage is one of the most common conversion killers. Every ad should lead to a page that matches exactly what the person searched for and gives them one clear action to take.
Giving up before the data comes in
PPC campaigns need time and data to optimise. Most businesses that "tried Google Ads and it didn't work" abandoned their campaigns before there was enough data to make meaningful improvements. Patience and proper optimisation — not just spend — is what makes campaigns work.
Why choose us for small business PPC?
We work with budgets from £500/month
Some agencies won't look at you unless you're spending thousands. We start from £500/month in ad spend — because we believe smart management matters most at smaller budgets, where every pound genuinely counts.
No lock-in contracts
We don't believe in holding clients in place with long contracts. If we're doing a good job, you'll want to stay. We work on a rolling monthly basis as standard.
Senior team on your account
You won't be handed off to a junior after the sales call. The same experienced people who onboard you manage your campaigns month to month.
We focus on leads and sales — not vanity metrics
We don't pad reports with impressions and click-through rates. Our reporting starts with what matters to you: leads generated, cost per lead, and return on your spend.
Google Partner certified
We're a certified Google Partner — meaning our team's skills are verified by Google and we have access to beta features and additional support not available to standard advertisers.
How we get started — our onboarding process.
Free PPC audit
We review your existing Google Ads account (or assess your market if you're starting fresh) and identify exactly where the opportunities and leaks are. This is free, with no obligation.
Strategy and setup
We build your campaign structure from scratch — or restructure your existing campaigns — including keyword research, ad copy, audience targeting, conversion tracking, and landing page briefing.
Launch and early optimisation
We launch your campaigns and monitor them closely in the first few weeks, making quick adjustments based on early performance data.
Ongoing management and monthly reporting
Every month you get a plain-English report covering what happened, what we changed, and what we're focused on next. We're always available to talk through results — you're never left reading a report alone.
How much does small business PPC management cost?
We don't publish fixed-price packages because every business is different — your industry, competition level, and goals all affect what the right setup looks like.
We work with small businesses from £500/month in ad spend upwards — there's no minimum that prices you out
Our management fees are transparent and tied to the work involved — not a percentage of spend that grows automatically as your budget does
We'll always tell you honestly whether PPC is right for your business and budget before you commit to anything
Frequently asked questions — PPC for small businesses.
Structured to give you direct, honest answers — no fluff.
Ready to make your Google Ads actually work?
Whether you've tried Google Ads before and been burned, or you're starting from scratch, we'll give you an honest assessment of what's possible for your budget and market — with no obligation.