TikTok Ads for businesses
ready to grow fast.
TikTok isn't just for teenagers. With over 20 million UK users and an advertising platform that's getting more sophisticated by the month, it's becoming a serious commercial channel for brands that want to reach new audiences at a lower cost than Meta or Google.
Brands our consultants have worked with
Why TikTok Advertising
Why TikTok belongs in your paid media mix.
20M+ UK users and growing
TikTok isn't just for teenagers. With over 20 million UK users and an advertising platform that's getting more sophisticated by the month, it's becoming a serious commercial channel for brands that want to reach new audiences at a lower cost than Meta or Google.
Lower CPMs than established platforms
TikTok's CPMs are currently lower than Meta for many audiences, which makes it an attractive testing ground for brands wanting to reduce their cost per acquisition.
Algorithm-driven reach
TikTok's For You feed is interest and behaviour-led rather than purely social graph-led. That means your ads can reach large, relevant audiences quickly — even for a brand that's just starting out on the platform.
What's Included
What's included in our TikTok Ads management?
From strategy and creative direction to tracking and ongoing optimisation — everything you need to run TikTok campaigns that convert.
Get in touch →TikTok Ads strategy
We build a strategy around your objectives — awareness, lead generation, or ecommerce sales — and structure your campaigns accordingly. TikTok requires a different approach to Meta or Google and we build from the ground up rather than repurposing campaigns from other platforms.
Audience targeting
We set up interest-based audiences, behavioural targeting, and custom audiences based on your website visitors and customer lists. We test and refine to find the segments that convert for your specific offering.
Creative direction and briefing
Creative is everything on TikTok. We develop concepts that work natively on the platform — content that feels organic rather than like an ad — and brief your team or our creative partners to produce it.
Pixel and conversion tracking
We set up the TikTok Pixel and Events API to ensure accurate tracking of leads, purchases, and other valuable actions — so your campaigns can optimise towards real outcomes.
Ongoing management and reporting
Daily monitoring, regular testing, budget optimisation, and plain-English monthly reports. You'll always know what's working and what we're focused on improving.
The Process
How we run your TikTok campaigns
Strategy & Account Setup
We build your TikTok Ads strategy from scratch — defining objectives, audience architecture, and the creative approach that will work natively on the platform.
Creative Development & Launch
We develop creative concepts, brief your team or our partners, set up pixel tracking, and launch your campaigns with close monitoring from day one.
Optimisation & Testing
We test audiences, creative formats, and offers continuously — shifting budget towards what converts and pausing what doesn't.
Monthly Reporting
Plain-English reports every month covering what happened, what we tested, what we changed, and what we're focused on next.
Strategy & Account Setup
We build your TikTok Ads strategy from scratch — defining objectives, audience architecture, and the creative approach that will work natively on the platform.
Creative Development & Launch
We develop creative concepts, brief your team or our partners, set up pixel tracking, and launch your campaigns with close monitoring from day one.
Optimisation & Testing
We test audiences, creative formats, and offers continuously — shifting budget towards what converts and pausing what doesn't.
Monthly Reporting
Plain-English reports every month covering what happened, what we tested, what we changed, and what we're focused on next.
FAQ
TikTok Ads: your questions answered.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to reach new audiences on TikTok?
Talk to us aboutTikTok Ads.
We'll tell you honestly whether TikTok is a good fit for your business — and if it is, we'll build you a campaign that actually converts.