Ecommerce SEO that drivessales, not just traffic.
Getting traffic to your online store is one thing. Getting the right traffic — people who actually buy — is another. We specialise in ecommerce SEO that works at every level of your store, from category pages to product listings to your site architecture.
What is
ecommerce SEO?
Ecommerce SEO is the process of optimising an online store so that its product and category pages rank highly in search engine results for relevant commercial queries.
Unlike content-led SEO, ecommerce SEO has to work at scale. A store with thousands of product pages has thousands of opportunities to rank and thousands of ways things can go wrong. Duplicate content, poor site structure, thin product descriptions, crawl inefficiencies, and slow page speeds are all common problems that hold ecommerce sites back.
Done well, ecommerce SEO reduces your dependence on paid advertising, brings in a consistent stream of high-intent traffic, and compounds in value over time in a way that ad spend never does.
Ecommerce technical SEO
Large stores create technical complexity: faceted navigation, duplicate URLs, thin category pages, crawl budget issues. We audit and fix the technical foundations of your store so Google can crawl, index, and rank your pages efficiently.
Category page optimisation
Category pages are often the highest-value pages on an ecommerce site. We optimise them with targeted keyword strategies, structured content, and internal linking — turning them into strong ranking assets rather than thin filter pages.
Product page SEO
We work on your product page templates to ensure titles, descriptions, schema markup, and URL structures are optimised at scale — so every product has a fighting chance of ranking for the searches that matter.
Site architecture and internal linking
How your store is structured affects how link authority flows through it and how Google discovers your pages. We review and improve your architecture to make sure your most important pages get the visibility they deserve.
Content strategy for ecommerce
Buying guides, comparison content, and category-level editorial all help ecommerce stores capture traffic earlier in the purchase journey. We build content strategies that bring in top-of-funnel visitors and move them towards buying.
Link building for ecommerce
Authority from external websites remains one of the biggest ranking factors. We build relevant, high-quality links to your key category and product pages through digital PR, outreach, and content-driven campaigns.
Ecommerce SEO:
your questions answered.
Can't find what you're looking for? Get in touch and we'll answer directly.
Find out what's holding your store backwith a free ecommerce SEO audit.
We'll review your store's technical health, site architecture, and ranking position for key commercial terms — at no cost.