Ecommerce SEO that drives
sales, not just traffic.
Getting traffic to your online store is one thing. Getting the right traffic — people who buy — is another. We specialise in ecommerce SEO that works at every level of your store, from category pages to product listings to your site architecture.
Brands our consultants have worked with
Why Ecommerce SEO
Why ecommerce SEO is worth the investment.
Reduce reliance on paid ads
When your ad budget stops, so does your paid traffic. Organic rankings keep working. Reducing your reliance on paid spend over time is one of the most valuable things ecommerce SEO delivers.
Works at scale
A store with thousands of product pages has thousands of opportunities to rank. We work at a template and architecture level so that improvements apply across your entire catalogue, not just individual pages.
Compounds in value
Done well, ecommerce SEO reduces your dependence on paid advertising, brings in a consistent stream of high-intent traffic, and compounds in value over time in a way that ad spend never does.
What's Included
What does our ecommerce SEO service include?
We work across the full ecommerce SEO mix — from technical foundations to content and authority — always with a commercial lens.
Get a free audit →Ecommerce technical SEO
Large stores create technical complexity: faceted navigation, duplicate URLs, thin category pages, crawl budget issues. We audit and fix the technical foundations of your store so Google can crawl, index, and rank your pages efficiently.
Category page optimisation
Category pages are often the highest-value pages on an ecommerce site. We optimise them with targeted keyword strategies, structured content, and internal linking — turning them into strong ranking assets rather than thin filter pages.
Product page SEO
We work on your product page templates to ensure titles, descriptions, schema markup, and URL structures are optimised at scale — so every product has a fighting chance of ranking for the searches that matter.
Site architecture and internal linking
How your store is structured affects how link authority flows through it and how Google discovers your pages. We review and improve your architecture to make sure your most important pages get the visibility they deserve.
Content strategy for ecommerce
Buying guides, comparison content, and category-level editorial all help ecommerce stores capture traffic earlier in the purchase journey. We build content strategies that bring in top-of-funnel visitors and move them towards buying.
Link building for ecommerce
Authority from external websites remains one of the biggest ranking factors. We build relevant, high-quality links to your key category and product pages through digital PR, outreach, and content-driven campaigns.
The Process
How we grow your ecommerce organic presence
Ecommerce SEO Audit
We audit your store's technical health, site architecture, ranking position for key commercial terms, and identify the biggest opportunities for improvement.
Strategy & Prioritisation
We build a strategy around your product catalogue, margins, and goals — prioritising the highest-value opportunities first.
Implementation
We implement technical fixes, optimise category and product pages, improve site architecture, and build the content and links needed to rank.
Ongoing Optimisation
We monitor rankings, traffic, and revenue — continuously improving your organic presence as your catalogue and market evolve.
Ecommerce SEO Audit
We audit your store's technical health, site architecture, ranking position for key commercial terms, and identify the biggest opportunities for improvement.
Strategy & Prioritisation
We build a strategy around your product catalogue, margins, and goals — prioritising the highest-value opportunities first.
Implementation
We implement technical fixes, optimise category and product pages, improve site architecture, and build the content and links needed to rank.
Ongoing Optimisation
We monitor rankings, traffic, and revenue — continuously improving your organic presence as your catalogue and market evolve.
FAQ
Ecommerce SEO questions, answered honestly.
Can't find what you're looking for? Get in touch and we'll answer directly.
Ready to grow your organic revenue?
Get a free ecommerceSEO audit.
We'll review your store's technical health, site architecture, and ranking position — and show you exactly what it would take to grow your organic revenue.