An SEO audit that actuallytells you something useful.
Most SEO audits are a list of issues generated by a tool. Ours are a proper diagnosis — written by experienced SEOs who understand what's actually stopping your site from ranking and what to prioritise to fix it.
What is
an SEO audit?
An SEO audit is a structured review of your website's technical health, on-page optimisation, content quality, and backlink profile — assessed against the factors that determine how well Google ranks your site.
A good audit tells you three things: what's broken, what's underperforming, and what the biggest opportunities are. It gives you a clear, prioritised action plan rather than an overwhelming list of tasks with no sense of where to start.
At Top Spot Digital, we offer two types of audit. A free audit covers the headline issues and gives you a clear sense of where you stand. Our paid deep-dive audit goes further: it's a full technical, content, and authority review with detailed recommendations and a prioritised delivery roadmap.
Technical SEO
Crawlability, indexation, site speed, Core Web Vitals, mobile usability, structured data, canonical tags, redirect chains, XML sitemaps. Everything Google needs to properly understand and rank your site.
On-page optimisation
Title tags, meta descriptions, heading structures, keyword usage, internal linking, URL structures, and content quality across your key pages.
Content analysis
Thin content, duplicate content, keyword cannibalisation, topical gaps, and pages that are competing with each other rather than complementing each other.
Backlink profile
The number, quality, and relevance of sites linking to you — and whether any toxic or spammy links could be harming your rankings.
Competitor benchmarking
Where you sit relative to the competitors ranking above you, and what the gap looks like in terms of authority, content depth, and technical health.
Free audit vs
paid deep-dive audit.
Free SEO audit
Our free audit gives you a clear overview of your site's health and the key issues holding you back. It's genuinely useful, not a lead generation exercise disguised as help. It covers your top technical issues, a snapshot of your current rankings, and a summary of the biggest opportunities. It takes us a couple of hours and we'll walk you through the findings on a call.
Get a free SEO auditPaid deep-dive audit
Our paid audit is a comprehensive review of everything: technical infrastructure, content quality at page level, backlink profile analysis, competitor gap analysis, and a fully prioritised implementation roadmap. It's designed for businesses that want certainty before committing to an SEO programme, or for marketing teams that need a clear brief to hand to developers and content writers. Pricing depends on the size and complexity of your site.
Request a paid deep-dive auditSEO audits:
your questions answered.
Can't find what you're looking for? Get in touch and we'll answer directly.
Get a clear picture of where you standwith a free SEO audit.
We'll cover your top technical issues, a snapshot of your current rankings, and a summary of the biggest opportunities — then walk you through the findings on a call.